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Chai
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Discerning beverage
drinkers around the world are quickly discovering this exceptional,
soothing and delicious treat, created using wonderful spices from the Far
East.
This rich, soothing tea beverage features exotic spices from the Far
East and is a popular treat with an outstanding adult flavor profile.
Looking for the right
product for today's specialty beverage consumer?
Look no further!
Here and there, thirsty customers are bellying up to the cafe'
counter and asking for chai. Less of a jolt than coffee, more personality
than plain, old tea, chai is a change of pace for a hot or cold pick-me-up.
Popular forms of chai claim Indian roots. Strong tea leaves,
spiced with flavors such as ginger, cardamom, cloves and cinnamon are brewed and
mixed with milk for a sweet, creamy beverage.
You won't find many home-brewers or professionals steeping the
stuff on the stove, though. Liquid and powder concentrates take the guesswork
out of getting the flavor right.
Megan Rosa, manager of Noble Café, uses Chancellor's Chai Latte.
Rosa said she averages one customer a day asking for the drink.
"Coffee is still huge," she said. "Personally, the real thrill
is that (ours) doesn't have caffeine, so people who can't have caffeine are
switching to it."
Jennifer Eaton, a barista at Greenville Café D'Oro, enjoys a
cup of hot chai latte several times a week.
"I like it because it tastes like a coffee drink," she said.
"It's like sweet coffee, but it has the benefits of tea."
Eaton said the three to four customers per week who ask her to
whip up a cup of latte ask for a hot chai latte, which she makes from a powder
concentrate that is either vanilla or raspberry flavored.
Milena Wortham, owner of The Lotus Cup Lounge and Coffee Garden,
on the other hand, said chai has become one of her best-selling beverages.
Wortham uses Chancellor’s Chai Latte to brew the hot, milky drink for customers
at her downtown café. While she said chai's mystique might imply health
benefits, she said the cure lies primarily in relaxing with a spiced beverage.
"Some people may find the ginger and vanilla flavors soothing to
the stomach, but it's not a health drink," she said.
Wortham experimented with the concentrate and has found success
with what she markets as "Chai Heaven," chai blended with ice cream for a
shake-up-your-day shake.
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